As aesthetic providers we have an obligation to be honest with our patients about procedures and the level of pain a procedure may have, because if not your patients will tell you loud and clear by not referring their friends or rebooking for additional body areas. And this pain you will indeed feel due to lower than expected revenues on a device you thought was the "next great thing."
How many of us have purchased devices that now sit in a closet collecting dust rather than collecting revenues, solely because the manufacture marketed this device to you in a way that didn't include a full story, especially about the pain tolerance your patient would need to have to endure the devices procedure.
We have a duty as business owners to research the latest devices that offer the best outcomes while creating the least amount of pain and downtime. This may require making the painful choice of trading in something we bought that's not lived up to its promise. We've all made those decisions, and the quickest way to put it behind is to start making money with its replacement.
